Plural Supply
Year 2022 - 2024
Scope Brand identity, Art direction, Packaging, Visual merchandising, eDM design, Social media design
Plural Supply was developed with a deep focus on brand experience, aiming to create a tactile journey that reflects the hands-on care and thoughtful craftsmanship of each product and its maker. Across digital platforms — such as social media, eDMs, and the website — as well as physical touchpoints like packaging, labels, and visual merchandising, integrating visual and sensory textures for an engaging customer experience.
Project notes
PS was a brand I had the pleasure of working on during my time at Public Culture. It was a project I truly enjoyed, as it was rooted in purpose and designed with a strong focus on user experience. The client initially brought us a logo featuring a gingko leaf, which became a central inspiration for the entire brand identity. The leaf’s distinct ridges and lines informed the visual language throughout, adding a sense of organic structure and cohesion to the brand.
As the product line expanded, we had the opportunity to introduce a range of colours that captured the essence of each product’s scent, enhancing the sensory experience. This allowed space to experiment with the visual merchandising for pop-up events, creating immersive and textural displays that connected customers to the brand on a deeper level.
This project was a collaborative effort during my time at Public Culture, bringing together creativity and strategy to form a cohesive and impactful brand presence for Plural Supply.
Brand identity, Art direction, Packaging, Visual merchandising, eDM design, Social media design Rachel Anne
Illustrations, Photography, Videography Jinwen Tho
Website, Website & eDM copy Team Public Culture