Sunday’s Lunar New Year Packets
Year 2024-2025
Scope Concept & design
An Invitation to New Beginnings
This Lunar New Year campaign celebrates fresh starts, capturing the spirit of joy, rest, hope, and growth. The theme invites recipients to reflect on the past year while embracing the blessings of the year ahead, aligning seamlessly with the brand's personality.
Visual Direction
The design strikes a balance between comfort and warmth with a modern, playful energy, conveying the festive spirit of Lunar New Year.
Project notes
Designed with a warm and cosy concept, "An Invitation to New Beginnings" reflects the brand's personality and connection to its audience. The design integrates Lunar New Year symbols — flowers, bamboo, and lanterns — with Sunday’s signature cloud motif, representing rest, to create a meaningful and cohesive look.
The packet features a slide-in-and-out mechanism, revealing a well-wish as the recipient inserts or removes money. Subtle spot UV detailing on the artwork and a die-cut gold foil frame add a refined finishing touch to the design.
All image credits: Sunday Bedding
Concept & design Rachel Anne
Shop Sunday and receive a complimentary set of packets for orders above $280 this Lunar New Year.