Sunday x Mavrx
Year 2024
Scope Brand identity, PR kit packaging, eDM design, Decal design, Campaign activation collateral
The Sunday x Mavrx store is a collaborative space where the cosiest sheets meet the perfect cup of coffee. Inspired by the unexpected pairing of two distinct brands, united by the blend of indulgence and necessity, "Sip & Dream" became the ideal expression of the experience that encapsulates the essence of this unique space.
The "Sip & Dream" experience invites customers to curate their own "in-between" moments — whether it’s enjoying a quiet coffee, engaging in daily activities, or discovering hidden spots around the Holland Village area.
The store serves as both the starting point and the destination for these experiences, bridging the gap between everyday routines and seamlessly integrating the store into customers' lives. This approach celebrates the small yet intentional moments that make up life, integrating the store naturally into customers' routines in a way that's both inspiring and inviting.
Project notes
Sunday Bedding and Mavrx each has their own distinct branding, so when they came together to share this space, the challenge was to create a cohesive co-branding identity that seamlessly blended elements of both brands while conveying a unified concept for the unique experience offered in the new store. This co-branded identity was implemented across digital platforms and various campaign activation materials.
Drawing from the “Sip & Dream” activities envisioned around the store, I developed a set of brush-style illustrations that captured these moments. These illustrations were extended into a sticker pack for the PR kit, graphics for the eDM design, a welcome card, and other printed campaign collaterals. For the PR kit’s packaging, I repurposed bedding offcuts, tying them in a unique way that distinguished them from Sunday Bedding’s usual wrapping style — adding a distinctive, thoughtful touch to this collaborative launch.
All image credits: Sunday Bedding & Mavrx
Brand identity, PR kit packaging, eDM design, Decal design, Campaign activation collateral Rachel Anne
eDM copy, Photography Sunday Bedding
Pop by SB x MAVRX for a sip of coffee and a feel of their sheets. Open daily from 10am - 7pm.
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